The Global Telecom Market.  The dawn of personalized light-charging solutions will generate new market opportunities for all members of the mobile communications value chain, including wireless carriers, broadband operators, entertainment producers, advertisers, and original equipment manufacturers (OEMs). A review of the potential of these opportunities highlights the fundamental role that battery life assumes in all facets of mobile communications:

• Emerging markets: Large populations and the mobile device infrastructure leap
• Mature markets: Shift to mobile Internet leisure applications
• Devices and features: More features mean a need for more power

Mobile communication devices powered with solar energy will help accelerate global connectivity, and play a central role in building commerce, education, collaboration and innovation. The ability to do more and achieve more will be reliant on extending battery life, not simply technical innovation.

The New Energy of Emerging Markets.  A majority of emerging countries are skipping traditional access modes like fixed-line telephony, and are immediately jumping into wireless technology. Users in these countries are expected to turn to the mobile phone for much of their future communication, banking, entertainment, commerce and lifestyle needs.

In countries such as India, low-cost multi-functional mobile handsets have become an essential part of everyday life for millions of people otherwise beyond the geographic and economic reach of basic fixed-line infrastructure. Even in previously unconnected areas, mobile applications have opened the doors to innovations such as m-commerce to access pricing information for rural farmers and the use of mobile phones to pay for goods and services.

We know that battery life is a key purchase factor. This is especially true in developing counties, where power sources are not as readily available or reliable.

Mature Markets will Flex their Muscle.  Not surprisingly, the greatest interest in advance features is among people who already use cell phones extensively. In these markets, consumer demand for high-end mobile devices, along with increasing interest in mobile social networking and entertainment, is surging due to technological innovation and phones’ abilities to serve multiple purposes.

Mobile TV is undoubtedly one of the most exciting mobile internet growth drivers for mature markets. It brings a popular medium to the mobile space for consumers, and also heralds a range of new revenue opportunities for both the mobile and broadcasting industries. People will be able to view their favorite television content anytime and anywhere, representing a fundamental shift in the way that people consume television. First and foremost, battery power consumption and performance issues must be addressed to prompt adoption.

High Performance. Brilliant Features.  The idea that a mobile phone is only as awesome as its battery life permits is one that unites users worldwide. Be it the HTC Touch Diamond or some other well-loved Smartphone, the device can only impress and remain productive while it has battery power to do so.

SunCore knows that battery power (or lack thereof) can be the difference between phones that are hot and those that are not. Looks and specifications may capture user attention, but it’s the performance of a phone that drives consumer satisfaction and sales. Phones with low battery life are judged harshly, and can result in a user moving on to another mobile communication device. For this reason power capacity is closely associated with the quality of a device.